Franchise Expo Preview — The Vessel Group Portfolio
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The Vessel Group Inc. — Franchise Opportunities

Proven brands.
Built systems.
Your next location.

Shawarma Royale, Pinochio and Mish Mish Mezza are three operating, Ontario-built brands backed by Vessel's shared platform — real estate, construction, training and marketing already in place. Stop by to talk territory.

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Sheet 01 — Available Brands

Three brands, one platform behind them

Every brand below is live and operating today. Vessel handles real estate, construction, training and marketing — you run the location.

shawarmaroyale.com

Shawarma For Every Mood

Order Now

Restaurant · Quick-Service

Operating

Shawarma Royale

Est. 2017 in Waterloo — now 24+ halal-certified locations across Ontario. Vessel's flagship proof of the franchise model.

Footprint: 24+ locations — GTA, Waterloo Region, Hamilton, Barrie & beyond

A modern quick-service concept rooted in authentic Syrian flavours, built on repeatable systems and disciplined operations. Actively recruiting franchise partners, with Cambridge and Guelph opening next.

100% HalalEst. 2017Franchising Open
shawarmaroyale.com ↗
pinochio.ca

We Don’t Do Basic Desserts.

Order Now

Dessert Cafe · Viral Concept

Operating

Pinochio

Launched 2024 — 8 locations across Ontario within its first 12 months, powered by the viral Dubai Chocolate Strawberry Cup.

Footprint: 8 locations — Toronto, North York, Vaughan, Newmarket, Hamilton, Mississauga, Waterloo & Guelph

"We don't do basic desserts." A single viral product — the Dubai Chocolate Strawberry Cup — sold 500,000+ units and drove 15M+ social views with zero paid media. Franchising is now open.

500K+ Cups SoldEst. 2024Franchising Open
pinochio.ca ↗
mishmishmezza.ca

Mezza Made For Sharing

View Menu

Restaurant · Levantine Mezza

Operating

Mish Mish Mezza

Vessel's newest brand — now open in Burlington, ON as of September 6, 2026. Communal Levantine small plates, with franchise partners now being recruited.

Location: 1035 Brant St, Unit 5, Burlington, ON — 64 seats

"Small, golden and meant to be shared." A halal mezza concept spanning Syrian, Lebanese, Iraqi and Yemeni traditions, built on the same operating playbook as Shawarma Royale. Second location planning underway.

100% HalalEst. 2026Single LocationFranchising Open
mishmishmezza.ca ↗
Sheet 02 — Why Vessel

You run the store. Vessel runs the platform.

Vessel coordinates every function a franchisee would otherwise have to build alone — so you open faster and operate on proven systems from day one.

01

Site Selection

Market analysis, territory mapping and lease negotiation, backed by data from every existing location.

02

Build-Out

Design, permitting and construction managed by a team that has already built every one of these formats.

03

Training & Launch

Operating procedures, staff training and a structured opening plan carried over from every prior location.

04

Ongoing Support

Marketing, supply chain, POS and reporting infrastructure that keeps every location consistent with the brand.

Sheet 03 — Process

From application to opening day

The same eight-stage process behind every Vessel location, whichever brand you choose.

01
Apply
02
Qualification
03
Brand Selection
04
Territory & Site
05
Development
06
Training
07
Opening
08
Ongoing Support
Sheet 04 — The Numbers
Brand figures sourced from public brand sites, Sept 2026
0Brands on Display
0Operating Locations
0Franchising Open Now
0Halal-Certified Brands
Sheet 05 — Apply

Let's talk territory

Tell us which brand caught your eye and where you'd want to open — we'll follow up after the show.

Routed internally by inquiry type. We typically respond within 2–3 business days.

Inquiry received

Thank you.

Your message has been routed to the right team at Vessel. We'll follow up shortly.